Aug 5, 2022Taking the ‘non’ out of nonsense!Anil Constantine — Brand Builder / Blogger This is a bit of a light hearted read with a serious lesson. In the last century, when I had just started my career as a probationary Copywriter at Ogilvy & Mather, I was given the unenviable task of creating an advertising campaign…Branding3 min readBranding3 min read
Aug 5, 2022That bothersome WHYAnil Constantine Brand Builder / Blogger In my previous post on the Brand Dilemma, I had mentioned I would post the long answer on how to manage short and long-term expectations of your Brand owner / employer. For that, I believe you really have to ask yourself this one question…Branding3 min readBranding3 min read
Aug 5, 2022Brand dilemmaAnil Constantine Brand Builder / Blogger Every Brand Manager faces a dilemma. How does s/he balance the Brand’s long-term ambitions with its short-term expectations? How does s/he balance the Brand equity requirements against instant profits? How does s/he balance the strategic against the tactical? On one hand s/he envisions a…Branding3 min readBranding3 min read
Aug 5, 2022Tell it as it isBy Anil Constantine Brand Builder / Blogger There is one distinct emotion I feel as I start to write my first ever blog post — Terror. Or more accurately, sheer terror. I stare into the abyss and the whiteness of the blank page stares back at me. As a Brand…Branding2 min readBranding2 min read
