I'm a professional Brand Designer.

That means I bring a holistic strategic-creative process to every Brand I am entrusted with.

1. As a Brand Strategist, I research, study, analyze and humanize it and position it.

2. As a Creative Director, I develop a strategy on that position to be expressed through creative assets.

3. As a Brand / Project Manager, I plan, launch and manage its growth to achieve top-of-mind BRAND status.

I’ve helped build / restore / transform Brands out of the Middle East, India and the west. Some of them you probably know.

If you like what you've read so far, I'd love chatting with you.



I am:

• A storyteller;

• Down to earth & easy to work with;

• People-centric professional - only humanized Brands succeed;

• Seriously passionate about producing great, purpose-driven work;

• Collaborative & flexible;

• Conscientious;

• Inspired by a sense of wonder;

• Committed; and

• Flexible, composed and a problem-solver in stressful times.



VALUES

• Branding is a people business - only humanized Brands will achieve relevance and succeed;

• Transparency is paramount; and

• The idea is primary. Execution is secondary.

PEOPLE SKILLS

• Love people. Love meeting people. People are so interesting. So many stories;

• Mentor and shepherd;

• Known to be composed when the skies are falling;

• A Brand Advocate and Ambassador who inspires indigenous Brand Advocates;

• Setting up and running mutli-ethnic Branding / Marketing departments;

• Managing clients daily across the hierarchy - Intern to C-Levels; and

• Dealing with clients regardless of language barriers.

HANDS-ON EXPERIENCE

• Solid writing and design skills;

• Strategizing, positioning and conceptualizing ideas to achieve top-of-mind Brand status;

• Developing or adapting comprehensive Corporate Identity programs;

• Developing 360o Advertising campaigns;

• Developing, planning and running SEO based campaigns;

• Developing SEO based digital campaigns across Google, Facebook, LinkedIn;

• Music; and

• Film-making - Scripting, scoring and directing audio/video.

FAMILIAR WITH

• UI/UX;

Contemporary Audio production technology - Logic Pro X;

• Contemporary Video production systems and operation - Final Cut;

• Off-set and digital printing - Art-working and printing of leaflets, complex brochures, origami based designs, paper-backs and hard-backs; and

TECHNICAL SKILLS

Adobe Creative Cloud:

• Adobe Illustrator;

• Adobe Photoshop;

• Adobe InDesign;

• Adobe XD;

• Adobe Acrobat.

Outside Adobe Creative Cloud:

• Keynote;

• Logic Pro X;

• Figma;

• Final Cut;

• Microsoft 360 - MS Word, MS Powerpoint and basic MS XL.