That bothersome WHY

Anil Constantine Brand Builder / Blogger

In my previous post on the Brand Dilemma, I had mentioned I would post the long answer on how to manage short and long-term expectations of your Brand owner / employer. For that, I believe you really have to ask yourself this one question WHY

You have to ask yourself that question so many times till you are absolutely convinced. Only then will the Brand begin to truly flourish under your guidance. So here goes:

  1. Be convinced about WHY your Brand exists. Why is the first and biggest question to really answer before anything else. You can’t and must not avoid this at any cost (unless you have something better to move on to) Anyway, to arrive at the truth you might have to grill your client rigorously till you get the real truth out. You have to research. Ask honest questions. Ask people outside the organization. Study old documents. Keep at it till you are convinced that this is a Brand worth sacrificing a part of your life for. A note to young Brand enthusiasts: Never over-step boundaries. And always be aware of context. Respect before anything else. Especially if you’re a Brand Manager in the Gulf Cooperation Council where you’ll find a lot of big hitters.

Nobody said it would be easy. Once you’re past these three steps, you’re halfway there. Halfway.

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My name is Anil Constantine and I enjoy building Brands. I really do. The very fact that I can take inanimate ideas, products and services, and bring them to life in the minds of people I might never even meet, or even visit the countries they live in, gives me great joy. A surreal sense of achievement.

I have discovered the scientific-art of Branding is uniform universally. And the challenges faced by Brand Managers / Owners are consequently uniform, universally. So I’ve decided to share from my 30+ years hands-on experience in building Brands to help in any little way I can.

On another note, if you think I’ll be a worthy Brand Advisor / Consultant / Manager / Creative Director / Copywriter on your Brand, or just want to vent ;-) I’d actually love to hear from you at anilconstantine7@gmail.com

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Anil Constantine — Brand Strategist / Creative Director / Copywriter / Art Director building purpose-driven Brands.

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Ah! That Brand Guy!

Anil Constantine — Brand Strategist / Creative Director / Copywriter / Art Director building purpose-driven Brands.